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City launches Spanish‑language companion to vulnerable-road-user safety campaign
Summary
The Department of Municipal Development briefed council on a Spanish-language companion to the city's "every corner is a crosswalk" traffic‑safety campaign, featuring translated ads, dubbed videos and partnerships with Telemundo and Spanish radio to reach Spanish-speaking drivers and pedestrians.
The city's Department of Municipal Development presented a Spanish-language companion to its vulnerable‑road‑users traffic-safety campaign at Wednesday's council meeting.
"My name is Jorge Gonzalez. I'm deputy director with municipal development," Jorge Gonzalez told the council as he introduced the outreach effort. He described translated creative assets, dubbed audiovisual material and an informational Spanish microsite (cabq.gov/stoparatoros) containing videos and educational materials.
Gonzalez said the campaign emphasizes that flashing pedestrian beacons require drivers to stop and to remain stopped until people finish crossing. "Our intent with this companion campaign is to increase the number of folks that can learn about not only the traffic code updates, but traffic safety in general," he told the council.
The department said it will coordinate outreach with Telemundo, Triateve and Spanish-speaking radio partners and will use both dubbed audio and subtitles to preserve core messages. Councilors thanked staff for the briefing and encouraged broad distribution of the materials.
There was no formal vote; the presentation concluded and council moved to subsequent agenda items.
