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Stallings council lets 'Gateway to Union County' trademark lapse to save cost
Summary
Council voted to let the town's 'Gateway to Union County' trademark expire at the end of its 10-year term rather than pay renewal fees (estimated ~$1,925); members said the mark is not in active use and the cost is not justified.
The Stallings Town Council voted to allow the town's "Gateway to Union County" trademark to lapse rather than pay renewal costs. Staff reported the registration is coming up on a 10-year expiration and provided an estimate for renewal fees and legal costs (approximately $1,925). Councilors debated the mark's usefulness and whether it aligns with the town's place-making priorities.
One council member said the town no longer uses the trademark and that preserving it is a relatively small cost but not necessary; another said the mark could be valuable but preferable to let it expire given current priorities. Following discussion, a motion to let the trademark lapse was made and seconded; the council voted "all in favor." The transcript does not provide a roll-call vote by name.
Staff were not directed to refile or pursue alternate branding at the meeting; councilors asked staff to note the decision and move on to other branding and economic development priorities.
