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Board considers V-shaped digital entrance sign with advertiser-funded financing options
Summary
Board members reviewed a V-shaped monument and digital sign concept for the airport entrance, with preliminary cost estimates and several financing models discussed, including advertiser revenue and TRCCA funding.
Moab — A board member presented a concept for a V-shaped entrance sign with digital faces and a monument element, and the board discussed cost, funding options and next steps.
The concept called for a V-shaped digital face visible to southbound traffic and a monument face for permanent identification. The presenter estimated that a single digital face plus monument could be in the low tens of thousands and that digital faces on both sides would raise the cost to roughly $50,000–$54,000. The proposal included a sample financing model in which five advertisers leasing space at $200 per month could cover financing costs during a five-year period and then provide positive cash flow thereafter.
Board members flagged environmental and dark‑sky considerations and recommended professional vendor mockups and cost bids. The board suggested taking the concept to the local tourism/advertising council for partnership and considering TRCCA or other local funding to avoid private-sale arrangements.
Why it matters: A prominent entrance sign can shape visitor impressions and provide a potential ongoing revenue stream if advertiser leasing is used; board members emphasized professional design and community-appropriate aesthetics.
What’s next: Staff will seek vendor recommendations, produce mockups, and present budget options to the advertising council and the county for possible inclusion in next year’s budget.
