Commission opens multi‑meeting review of sign ordinance after business concerns on Southfield Road

Business owners and the mayor urged reconsideration of the sign ordinance during public comment and a staff briefing at the Feb. 17 Planning Commission meeting, focusing on Southfield Road businesses set back from the road and on temporary signage during prolonged construction.

Bruce Caner described repeated complaints from business owners who wanted additional temporary signage options and monument signs for properties set back from Southfield Road. Staff explained that monument signs are permitted in certain districts but that most desirable monument locations fall in county right‑of‑way, which the city cannot authorize; a 10‑foot setback and county land ownership limit practical placement.

Commissioners discussed multiple approaches: targeted ordinance amendments (setback changes or permitting particular sign types), temporary moratoria (past moratoriums were used during construction), Zoning Board of Appeals relief for individual cases, and design standards to ensure dignified, consistent signage. Several commissioners emphasized the need for a unified vision for Southfield Road that balances business visibility, wayfinding, safety and master‑plan aesthetics.

The commission asked staff to work with consultant Giffels Webster to prepare a report identifying specific ordinance sections to consider and examples of options (including non‑ordinance measures such as wayfinding signage and temporary enforcement policies). The item will continue over multiple meetings as staff compiles options and outreach.