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Marshall County commissioners review $15,600 communications proposal to publicize road projects
Summary
A local communications firm proposed a one-year partnership to run social-media outreach and generate weekly content about county road projects for $1,300 per month; commissioners asked for a written proposal and to coordinate with the county council before deciding.
Marshall County officials heard a presentation on June 1 from Sarah Van Bacter (owner and CEO of Soan Media Marketing Company), who proposed a one-year trial communications partnership to increase public awareness of county road projects and other county work using photography, videography and social-media management. The proposal would produce two to three weekly updates and costs $1,300 per month ($15,600 annually).
Why it matters: Commissioners said better public communication could show taxpayers what the county is accomplishing and reduce complaints by making before-and-after work visible. Several commissioners asked for a written proposal packet and examples of similar projects and suggested they would consult the county council before any contract decision.
During Q&A, commissioners noted the county already has an app but said social-media reach could reach residents who do not download the app; staff asked Sarah to provide case studies and refine a plan tailored to county needs. Commissioners did not vote and asked staff to pursue further conversation with the council.
