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Consultant demonstrates resident-survey dashboards to guide parks and master-plan prioritization
Summary
Consultant Ron Gailey showed council an interactive survey dashboard approach used in other Utah cities to prioritize park projects and city services, explained distribution and sampling methods, and gave pricing examples and a 9-week typical timeline from design to delivery.
Hyde Park council heard a presentation from consultant Ron Gailey (OnPoint) on using resident surveys and interactive dashboards to shape parks planning and broader master-plan priorities.
Gailey said the approach is designed for decision-making rather than simply producing pages of charts; he demonstrated examples from Tremonton, Burley and Farmington, noting that parks deep dives typically focus respondents on the small set of parks they use most and then gather attribute ratings and open comments. He described typical distribution strategies (utility-billing lists, email, web links, social media, posters, QR codes), device-use patterns (majority mobile), bilingual fielding options (English and Spanish) and comment coding techniques to group themes for staff review.
On logistics, Gailey outlined a rough timetable: around two to three weeks to design the final survey, 2–3 days of internal testing, a four-week field period and about one week of post-field analysis (roughly nine weeks total). He presented cost examples and discounts for multi-study agreements and reduced pricing for multi-year contracts; his examples included single-study and multi-year package pricing ranges presented during the meeting (consultant-stated figures were approximate and provided on the record).
Council members asked about tracking response sources, IP-address checks to detect multiple submissions from the same household, the number of expected responses for a city the size of Hyde Park and whether OnPoint can limit multiple responses per household; Gailey demonstrated dashboard filtering by age, neighborhood and other demographics and recommended an approach tuned to local communications channels.
Council asked staff to consider the survey approach as a first step for a master parks plan and possibly a multi-year engagement to track progress over time.
Next steps: staff will discuss survey scope with the consultant and consider a multi-year or multi-study agreement to support master-plan and parks prioritization.
