Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Committee likes slogan but opts to delay formal council submission; logo prototypes deemed "too busy"
Summary
The committee reacted positively to the proposed slogan "close to everything, far from ordinary" but members recommended delaying a formal council submission; two logo prototypes using a township map were previewed, with members preferring a simpler, more abstract design and suggesting refinement by a graphic designer.
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Committee members reacted warmly to a proposed township slogan — "close to everything, far from ordinary" — but agreed the timing for presenting branding items to the township council may not be right after recent council feedback on logos. The moderator put the slogan to a quick show-of-hands poll and most present indicated support.
Members cautioned that council might view a separate slogan or logo presentation as unnecessary controversy given recent scrutiny of branding. One member suggested quietly incorporating the slogan into the website after launch rather than submitting it as a standalone item to council.
The meeting also included two prototype logo concepts that used a simplified township map and stock imagery. The presenter said the designs began as AI-assisted edits to Google Maps imagery; attendees described one prototype as "too busy" and recommended abstracting major roads or hiring a freelance graphic designer to refine the concept. "There's something I don't know — I feel like I have to look at it longer — but I wonder if I stare at the map for a while if an idea will come out of that," the presenter said, summarizing the group reaction.
Committee members agreed to keep the slogan and logo work on the short-term agenda for refinement, to collect feedback and to return with more polished options rather than seeking immediate council approval.

