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Guild Hall sculpture renewal approved for six months; board raises concerns about proposed backlit totem and size of identification sign
Summary
The board renewed a temporary placement of the restored Tony Rosenthal cube at Guild Hall for six months and conducted a preliminary review of a signage package; members and staff questioned the size (approximately 28.5" overall height and ~9'5" width) and backlit panels, and advised Guild Hall to refine designs and pursue variances with the zoning board as needed.
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The Design Review Board granted a six-month renewal for the Tony Rosenthal cube sculpture in front of Guild Hall and provided preliminary guidance on a proposed signage package that includes an illuminated event totem and a building identification sign.
Philippa, the museum registrar and exhibitions coordinator at Guild Hall, asked the board to renew an approval for the restored cube, noting the piece was first installed in 1972 and had been repaired after corrosion. The board approved the renewal for six months by voice vote.
On signage, John Moss (owner representative and project manager) and Andrea Grover (executive director of Guild Hall) presented two elements: an event totem (design unchanged from an earlier approval) and a building identification sign with 19" capital letters sitting on a roughly 9.5" base for a combined height of about 28.5 inches and an overall width of roughly 9 feet, 5 inches. Guild Hall said changing printed panels currently costs about $600 each time and that the totem would use a static, changeable panel no more frequently than once per minute and would be turned off after hours.
Board members and Village staff expressed concern the proposed signage scale and backlighting are too prominent for the village’s understated streetscape and noted the backlit signage requires a zoning variance; the board advised Guild Hall to consider smaller dimensions or mockups showing the sign in place and to proceed to the zoning board of appeals for any required variances.

