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Economic development committee weighs marketing options for 'Pleasant Hill Perks' card
Summary
Staff told the committee that the Pleasant Hill Perks card remains active with 71 participating businesses but the 50% COVID/ARPA bonus match is no longer offered; members discussed marketing, possible chamber or business-led continuation, and vendor fees.
The Pleasant Hill City Economic Development Committee on June 3 heard an update on the city’s Pleasant Hill Perks program and discussed ways to keep the card useful now that the 50% bonus match funded during the COVID period is no longer being offered.
Mr. Greer, an economic development staff member, told the committee the program still shows 71 participating businesses and that balances on purchased Perks cards do not expire. He said staff are not currently funding the 50% match but that the cards and participating-business labeling remain in place and can be promoted by the city or by businesses themselves.
Committee members debated marketing approaches. One member suggested the chamber or an independent group could assume promotion and sales; another proposed showcasing participating businesses at festivals and with QR-coded purchase links. Mr. Greer noted there is typically an administrative fee charged by the third‑party vendor and that the city historically covered operating costs when the match was active.
Members discussed simple, low-cost promotional actions the city could pursue, such as social-media posts, a public-facing web listing of participating businesses and printed flyers at checkouts. They also floated using the card in restaurant-week promotions and hotel lobby activations to encourage visitor purchases.
The committee did not adopt any formal policy change at the meeting; members asked staff to return with cost details, vendor fees and options for chamber-led or business-led marketing at a future meeting.
