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Flagstaff approves Agenuity contract to run city digital advertising
Summary
The Flagstaff City Council approved a master services agreement with Agenuity to manage the city’s digital ad serving and paid media, authorizing $285,000 annually (base plus contingency). Staff cited nearly 13 million impressions in 2025 and said the vendor will help target responsible‑visitation messaging.
The Flagstaff City Council on June 2 approved a contract with Agenuity to provide the city’s digital ad server and programmatic media services, authorizing $285,000 annually for base and contingency work.
Discover Flagstaff marketing manager Lori Papus told council the vendor was selected through an RFP process and that the ad server will manage programmatic display, native and over‑the‑top video advertising. "In a given year Discover Flagstaff pushes out more than a thousand digital ads," she said, and staff reported nearly 13 million impressions in 2025.
The contract will support tourism promotion and responsible‑visitation messages such as winter safety and fire awareness. Papus said the $285,000 authorization combines a $190,000 annual budget with a $95,000 contingency fund that staff can use for added work across city divisions; she said the contingency has been used for targeted campaigns such as events tied to major sports gatherings.
Council members asked about measurable returns. Papus said the city will measure return on ad spend and offered a ballpark figure for planning: "I bet we could look it up real quick ... I’m going to say it hovers around $150 for every dollar spent," she said, a figure council members cited as encouraging.
Council member Matthews moved the approval; the motion carried unanimously.
