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Parks director wins LTAC grant; county plans yearlong destination-marketing push
Summary
Parks staff presented a hotel/motel tax (LTAC) grant and a plan to contract marketing services to promote county parks and destination assets; staff will validate procurement path, accessibility and public-records obligations, and measurable performance targets before signing.
Parks director Don (speaker 7) told the board on April 27 that his department received a hotel/motel tax (LTAC) grant to support destination marketing and build out a marketing element tied to the parks master plan.
"This grant represents a real change in how my department ... has perceived marketing and advertising," Don said, describing plans to convene an ad hoc stakeholder group (including LTAC members) to guide procurement and implementation. He said the work will include marketing strategy, content development, and ad placement and anticipates a roughly one-year effort once contracts are signed.
Commissioners asked about procurement and public-records obligations; staff said the contract will be executed with care, that tourism promotional services may be exempt from a formal RFP in some cases, and that accessibility standards and public-records implications will be reviewed. Don said he expects the project to include quantifiable metrics for reporting back to the board.
Discussion touched on specific park assets (Camp David Jr., Clallam Bay) and opportunities to use marketing to increase visits and economic development; staff will return with a detailed scope of work and reporting measures. The item will be included on the May 12 regular agenda for formal sign-off of the contract.
Next steps: sign the LTAC contract when ready, finalize procurement path and scope, and return to the board with quantifiable performance measures and stakeholder oversight plans.
