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Lakeshore Advantage outlines "Grow, Plan, Solve" priorities; Board urges outreach to technical education

Zeeland Board of Public Works · June 1, 2026
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Summary

Ryan Ferrier of Lakeshore Advantage reviewed the group's focus on employer retention, entrepreneurial support and strategic initiatives; commissioners asked the organization to strengthen engagement with the Career Line Tech Center amid a shrinking engineering talent pool.

Ryan Ferrier, Director of Business Retention & Attraction at Lakeshore Advantage, provided an update on the organization's core focus areas summarized as "Grow, Plan, Solve" which cover employer retention and attraction, entrepreneurial and startup support, and strategic initiatives/long-term planning.

Board members encouraged Lakeshore Advantage to expand engagement with the Career Line Tech Center to help address a reported decline in the local pipeline of engineers.

There were no public comments on this item. The presentation was informational; no Board action was requested or taken beyond the discussion.