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Council challenges communications output and asks for 30‑day plan; seeks measurable pursuit of grants for disinvested neighborhoods
Summary
Councilmembers pressed the communications (Optic) team for measurable output, a brand playbook and a 30–60 day plan to improve storytelling and outreach. Vice Mayor and others also proposed a grant‑pursuit target for disadvantaged communities while discussing economic development priorities.
A multi‑member exchange between council and the city communications team centered on whether current output and distribution sufficiently promote Stockton’s improving public‑safety metrics, new businesses and community programs.
Louie of Optic said engagement metrics and followers have grown sharply and offered to produce the requested documentation and a content plan. Council members asked for a brand 'playbook' with fonts, templates, posting cadence, weekly deliverables (for example, three short reels per day and a weekly recap) and a 30–60 day timeline that ties marketing activity to economic development lead generation.
Vice Mayor Lee proposed a measurable, grant‑focused target tied to the overall budget — not to reallocate operating funds but to task a grants team with pursuing a defined percentage of potential funding to benefit disinvested neighborhoods. Council asked Economic Development Director Ricardo Noguera to return with a strategic plan within 60 days describing short‑, mid‑ and long‑term actions to attract revenue generators and revitalization projects.
Why this matters: Communications drives public perception and can support economic development, grant applications and neighborhood investment. Council demanded a clearer output plan and metrics to judge the division’s return on investment before finalizing the FY26–27 appropriation.
