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County updates LTAC master plan to emphasize sustainability, scoring rubric; council approves
Summary
The Lodging Tax Advisory Committee updated its master plan to prioritize sustainable tourism across four strategic goals and adopted clearer application materials and a scoring rubric; the county will open LTAC applications June 1 with an applicant workshop June 16.
San Juan County Council on May 26 approved a 2026 update to the Lodging Tax Advisory Committee (LTAC) master plan that restructures priorities under four strategic goals — resilient local economy, enhanced visitor experience, community well‑being and natural‑resource protection — and adds a structured, transparent grant application and scoring rubric.
Angela Broderick (speaker 9), climate sustainability coordinator, told the council the LTAC committee refined its funding priorities, updated application materials for online submission, added a numerical scoring rubric across eight criteria categories and established an applicant workshop for June 16 to help prospective applicants. The committee will open the application period June 1 and plan presentations and awards in October–November.
Why it matters: LTAC allocations direct lodging‑tax revenues to tourism‑related projects. The update emphasizes safeguards for environmental and community values and aims to make awards more consistent with the county’s comprehensive plan and climate element.
Council action: After a short discussion about process and contract administration, the council voted to accept the updated master plan and asked staff to supply supporting materials and budget figures when projects come forward. Staff noted that reduced lodging tax revenues this year will be handled by the new percentage‑based allocation model.
Next steps: LTAC applications will be processed under the updated rubric; staff will hold the applicant workshop and return materials to council for project award approvals this fall.
