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Goochland EDA tables decision on Blue Dot Rewards funding pending distribution data
Summary
The Goochland County Economic Development Authority tabled a funding decision for the Blue Dot Rewards program after staff said the program is low on funds; members requested more information on user distribution and consumer-level spending before approving additional dollars.
Sarah, economic development staff, told the board that the Blue Dot Rewards program has a low balance and that the EDA’s typical annual contribution has been $5,000; staff added the EDA supplemented the program with an additional $3,000 last August and that top-ups previously lasted several months. She said users can still redeem funds already in their wallets but no new claims are being accepted while the balance is low.
Board members asked for more detailed distribution data — whether benefits are spread broadly across users or concentrated with a small number of frequent redeemers — and for consumer-spending data that the vendor does not currently provide to staff. Sarah reported roughly 640 users (up from about 500 when last discussed) and 63 participating businesses, and said the program’s total economic-impact figure is calculated from the app's tracked spending data.
After discussion, a motion to table the matter until the next meeting was seconded and approved so staff could obtain and present user-distribution details and follow-up metrics on ROI and program reach. Members discussed options for capping future funding and automating pause rules if the program balance reached zero.
