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Staff: Visit Spokane to support a new city logo; staff say work may be covered under interlocal agreement
Summary
City staff reported a short public survey (264 responses) finding majority concerns with the current city logo and announced a plan to use Visit Spokane under an existing interlocal agreement to produce initial logo concepts without additional city expense unless the city later chooses another vendor.
City staff updated the commission that the city is pursuing a refreshed city logo and plans to use Visit Spokane, a tourism organization with which the city already has an interlocal agreement, to produce initial concepts.
"Visit Spokane told us that they could do this work for us as part of our existing interlocal agreement, which means we're not paying them extra money to do graphic design services," David said during the city hall update. He and other staff emphasized this is conditional on choosing Visit Spokane for the final work.
Staff also summarized results from a brief online survey created following a community design meeting: 264 people completed the survey and 57% of respondents combined 'agree' and 'strongly agree' that the current logo is confusing, antiquated and hard to read. Staff said the council has asked for an update in time for a proposed unveiling at the Fourth of July event, but presenters warned that the timeline may be difficult to meet.
Commissioners discussed outreach tactics for testing concepts in public spaces, including using farmers market booths and surveys, and noted residents' social-media concerns about costs that staff said are mitigated if Visit Spokane handles initial design under the interlocal agreement. Staff cautioned that additional costs could arise if the city later chooses a different vendor or seeks further services beyond the interlocal scope.
