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Commission approves larger electronic sign and wall sign at 902 NE Loop 317 despite resident concerns
Summary
The commission approved an amendment to a site plan allowing a taller, larger detached electronic sign (about 33 ft tall and 160 sq ft total) and a wall sign at the JW Coker Tract (902 NE Loop 317); the sign contractor said daytime power would be 80% and nighttime 25%; one resident opposed the proposal at the hearing.
The Athens Planning & Zoning Commission unanimously approved a site‑plan amendment May 4 to replace and enlarge a detached electronic sign and add a wall sign at Lot 25 of the JW Coker Tract (902 NE Loop 317; HCAD property ID 4675).
City Manager Elizabeth Borstad told commissioners the last amendment in 2010 authorized a 100‑square‑foot, 30‑foot‑tall detached electronic sign. The current request would replace that element with an electronic sign described in the minutes as roughly 33 feet tall and about 160 square feet in total (an increase of approximately 60 square feet). Borstad said notices were sent to surrounding property owners within 200 feet; one approval was received and one letter was returned to sender.
During the public hearing, sign contractor Jeff Gibbons said the proposed sign would add about 60 square feet and that the sign would be set to 80% power during daytime hours and 25% power at night. Resident Anne Perryman spoke in opposition. Calvin Taylor spoke regarding updating the site plan, and wall‑sign contractor Cassandra Jackson addressed lighting for the proposed wall sign.
After discussion about size and brightness, Member Freddie Paul moved to approve the site‑plan amendment; Member Debra Wilson seconded the motion. The commission approved the request unanimously.
The minutes record the approval but do not specify permit timelines or additional conditions related to brightness beyond the contractor’s stated operating levels.
