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Board approves $5,000-per-month marketing contract and not-to-exceed $25,000 purchase order; names liaison
Summary
The Downtown Improvement District board approved a three-year marketing services contract (flat $5,000 monthly fee) with a not-to-exceed $25,000 purchase order for the remainder of the fiscal year and selected a board liaison to work with the vendor; the board also discussed light-pole refurbishment estimates and banner replacement.
The Downtown Improvement District board voted to approve a marketing-services agreement and a not-to-exceed purchase order to fund the vendor through the end of the fiscal year. Staff described the contract as a flat $5,000 per month fee that covers social media, website improvements, multimedia, community engagement and branding, with advertising placement costs outside the monthly fee. The purchase order for May through September was described as a prorated amount not to exceed $25,000.
A motion to approve the purchase order and begin vendor work passed on a voice vote after members asked that the vendor produce a detailed social-media audit as its first deliverable. "An audit to me, to see where we're at and where you're at," one board member said, asking to understand current engagement and a proposed plan for Fresh Fridays and other initiatives.
The board also directed a single board liaison to work with staff and the vendor. After an amendment, the board named Zadeck as first liaison with Ron Sugar to serve if Zadeck cannot complete the assignment; the amendment passed on a second and voice vote.
Other business: staff presented cost estimates for downtown light-pole refurbishment—about $105 to refurbish a pole base and $780 to refurbish an entire pole. With an estimated 250–300 poles in the district, staff said the total refurbishment program could cost roughly $31,000 (bases only) to $225,000 (full poles) depending on scope. The board discussed issuing a solicitation requiring bidders to inventory poles and include photographic evidence with proposals. Staff also briefed members on banner replacement and public-realm activation grants and said a July 3 event has City Commission approval.
Why it matters: The marketing contract allocates ongoing funds for district outreach and branding; the purchase-order approval lets the vendor begin work while staff and board refine priorities. Light-pole refurbishment and banner replacement are tangible streetscape investments that will require procurement and budgeting decisions.
