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Ralston leaders unveil phased high‑school branding plan and propose indoor digital scoreboards
Summary
District staff presented a phased branding overhaul for the high school — new entrance and commons finishes, curved‑wall displays and a hall‑of‑fame touch display — and detailed plans to install a large scoreboard with ribbon boards, seeking sponsors and partners to fund phase‑1 work.
District staff presented a multi‑phase plan to refresh Ralston High School’s branding, interior finishes and athletic displays and asked the board to consider sponsorship and phased funding to implement the work.
The proposal calls for exterior and commons signage, a prominent red entry wall and a branded gym treatment that would include a large main scoreboard and two ribbon boards. Staff described partners already engaged for fabrication and graphics and said the presentation materials listed a Phase 1 cost estimate for design, printing, installation and painting; staff indicated communications and high‑school fundraising would cover a portion and that athletic‑sponsorship solicitations are planned this summer.
The plan also recommends an interactive hall‑of‑fame display (using a vendor referenced as Gipper) and student‑led media opportunities tied to the new Daktronics scoreboard tools. Trustees asked about display placement, ADA/visibility considerations and how sponsorship revenue would be managed. Staff said installation and painting would occur this summer for work already approved in the bond program, and additional phased items would be advanced as funding is secured.
