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Council to consider agreement enabling microtransit service rollout in Homewood
Summary
Councilors discussed a proposed agreement with BJCTA (with VIA and community partners) to provide microtransit service in Homewood; staff said marketing and service rollout aim to begin in early July and the council sent the agreement to that night's agenda.
City staff briefed the council on a proposed agreement with the Birmingham-Jefferson County Transit Authority (BJCTA) and partners (including VIA and the Community Foundation) to provide microtransit service in Homewood.
Staff said partners have been meeting weekly and that marketing materials and rider-education efforts are planned; the administration discussed timing and suggested a service start in early July. Councilors discussed operational rollout timing (noting July 1 as a target but also suggesting a July 6–7 start to avoid high demand over the Independence Day period) and possible outreach tactics such as short videos and social-media education.
The council agreed to place the agreement on the night's agenda so the partners could proceed with marketing and finalize rollout plans.
