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Bourne approves parade permits but bars sponsor‑logo flags on Main Street
Summary
Select Board approved routine parade elements (route, banner, vendor privilege, insurance, road closures) but denied placement of American flags bearing sponsor names and logos along Main Street, citing signage policy and precedent; motion passed 5‑0.
The Select Board on June 9 approved the organizers’ requests for the July 4 parade — including the parade route, banner across Main Street, permitted sale of parade‑themed shirts by the organizer as sole vendor on the route, road closures and insurance requirements — but denied a new request to place American flags along Main Street bearing sponsor names and logos.
Members expressed concern that commercial sponsor signage along Main Street would set an undesirable precedent and could conflict with downtown sign policies and private business interests. Jean noted the town’s recent signage limits downtown and said details were insufficient for a determination without the parade organizer in attendance. Board members pointed out that sponsors already have opportunities to display names on floats and t‑shirts and that a concentrated parade advertising strip on Main Street could disadvantage downtown merchants.
After discussion, the board voted unanimously to approve parade logistics and deny sponsor‑logo flags on Main Street.
Next steps: Parade organizers may proceed under the approvals; the ban on sponsor flags leaves other forms of sponsor recognition (floats, program, shirts) available to organizers.
