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Grand County approves $6,000 pilot to boost county communications after commissioners debate reach and metrics
Summary
The commission approved up to $1,500 per month for four months (total $6,000) to amplify county information via social media boosts, targeted outreach and partnerships, directing staff to track reach and results and consider future budget lines.
Grand County commissioners approved a short, four‑month pilot to amplify county communications after a wide-ranging discussion about reach, costs and trust in local media.
Commissioner Martinez moved to authorize up to $1,500 per month for a public‑relations coordinator to boost county outreach for four months (up to $6,000 total) from the commission’s discretionary fund. Staff said the county lacks tools and budget to surface existing content, that website content is difficult for residents to find, and that local media partnership options tested at higher costs were outside available budgets.
Commissioners pressed for accountability: they asked staff to track basic metrics (reach, views, geolocation where possible) and report whether the spend is producing a sustained audience. Supporters argued boosting content would build a follower base and email‑newsletter signups, while wary commissioners urged caution about recurring costs and recommended budgeting for communications in future cycles.
The commission voted unanimously to approve the pilot; commissioners asked that the public‑information officer and county administration return with results and metrics at the end of the pilot period.
