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Plan Commission approves Form and Fitness personal-training studio on Silver Spring Drive
Summary
The Whitefish Bay Plan Commission approved a conditional use permit allowing Form and Fitness to occupy a 1,853 sq ft vacant storefront at 153 E. Silver Spring Drive for small-group and one-on-one training, with staff-recommended conditions and a waiver of the off-street parking requirement.
The Whitefish Bay Plan Commission voted to approve a conditional use permit for Form and Fitness to operate a personal-training studio at 153 East Silver Spring Drive.
Staff member Anna told the commission the applicant plans interior alterations to a 1,853-square-foot space, will employ the equivalent of two full-time staff, and expects a maximum of six clients in concurrent sessions. The applicant proposed hours Monday–Thursday 5:30 a.m.–6:30 p.m., Friday 5:30 a.m.–5:00 p.m., Saturday 7:00 a.m.–noon, and Sunday by appointment; staff noted the commission could apply the village-code maximum hours. Staff also recommended approval, flagged that signage requires a separate permit, and advised the applicant to hold a pre-development meeting with the building services director.
Applicant Michael described the business as a small-group and one-on-one training studio that will draw some members from the company’s existing locations and serve nearby Whitefish Bay, Mequon, Glendale and Milwaukee residents. “We are a personal training studio. We’re going to be focusing on improving people’s lives in the community on improved health, nutrition, and exercise,” Michael said. He told commissioners the operation would start with a maximum of two employees on site and up to six clients at once and that the team hopes to open around Jan. 1 after a December build-out.
Anna said the municipal code’s off-street parking calculation calls for approximately eight stalls based on the space and use but noted public parking nearby and the plan commission’s discretion to waive parking requirements; the commission has previously waived parking for a similar tenant in 2023. Commissioners asked about staffing, client loads, and parking access before a motion to approve as amended (per the staff memo) was made, seconded and approved by voice vote.
Next steps include required permits for signage, a pre-development meeting with building services, and any necessary building permits for the interior fit-out. The applicant said build-out work will occur in December with an expected opening in early January.
