Chair proposes boosting Bryce Canyons online visibility through third-party travel sites

Chair opened a discussion about the towns online marketing strategy, saying the city could gain visibility by advertising on third-party travel and search platforms rather than relying solely on its own website. "By doing some advertising on there, that's Bryce Canyon up higher up on the list when they're searching," the Chair said, arguing the approach could drive more traffic to the area.

The Chair framed the paid placements as a way to leverage other companiesexisting promotional efforts: "It's probably a bigger opportunity than [our] website of our own just because you've got these other companies out selling stuff," the Chair said. The discussion did not include a cost estimate or a vendor name in the transcript.

Committee member and the Chair discussed whether the county could run the advertising or whether the city should do it. The Chair said the county can do this, "but where the price came in the city can go," and suggested it makes sense for the city to participate given potential pricing and reach. No formal motion, budget authorization, or timeline for implementation was recorded in the transcript.

The exchange included practical notes about web content and images: the Chair said pictures had been sent and that someone (Deanna) had provided materials intended to make the display work. The transcript did not specify which department would manage the campaign, what the budget would be, or any expected performance metrics.

Next steps: the board discussed logistics but did not record a vote or formal direction in the transcript. Any decision about contracting, budgeting, or coordinating with the county would require a subsequent agenda item or formal action.