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Eastham CPA outlines outreach campaign: radio PSAs, Chamber blast, social posts and farmers-market presence
Summary
Staff proposed a multi-channel outreach plan including free PSAs on the local radio station, Facebook posts, a Chamber of Commerce email blast, updated brochures, and staffing town tables at Windmill Weekend and the farmers market to boost awareness of CPA grant opportunities.
Town staff and committee members mapped an outreach plan to raise awareness of CPA funding and the upcoming application cycle.
Kristen summarized a menu of options: free public-service announcements on the local radio station (to run one to two times per month), Facebook postings several times monthly, an email blast through the Chamber of Commerce (free and open to public subscribers), and potential write-ups or free PSA options with the Provincetown Independent. She said the committee’s application materials and meeting recordings can be linked via a QR code. The committee discussed updating brochures and placing signage at town facilities and events.
Members recommended sharing a booth with the Affordable Housing Trust at Windmill Weekend (Sept. 11–13) and arranging rotating staff coverage at the farmers market (Friday mornings). Kristen said meeting recordings are posted on YouTube and can be linked from the CPA page. The committee agreed to invite Rich to the Sept. 2 meeting to discuss two articles on the November ballot and hoped that outreach would bring some applicants to the annual public hearing.
Committee members also discussed whether to use postcard or tax-bill inserts to reach potential applicants and noted practical limits on materials included with tax bills. Staff will coordinate which channels to use and prepare materials for the fall application cycle and the Sept. 2 annual hearing.
