Sparklight tells Prescott Valley council it raised local speeds to 1 gig and plans multi‑gig expansion

David Williams, marketing director for Sparklight, told the Prescott Valley Town Council during public comment on June 11 that the company has invested “more than $50 million” in the area and has automatically increased residential speeds for thousands of subscribers to one gigabit per second.

“We automatically increased speeds across this city to thousands of families to one gig,” Williams said, and added that the company has “lowered their bills” at a time when affordability is important. He said Sparklight plans further network upgrades this summer and fall and expects by October to offer up to two‑gig service across the community and in some locations “six gigabit service.”

Williams framed the network work as an economic and community benefit. He said Sparklight is expanding business service options, will invest “several more million dollars” to deliver multi‑gig capacity and noted local philanthropy, saying the company is donating to the Yavapai Humane Society, the Community Cupboard in Prescott Valley and supporting local schools. “We expect to be here for several decades and beyond,” he said.

The remarks came during the meeting’s public‑comment period; the council did not take formal action on broadband during the session. Williams’s comments provide a public summary of Sparklight’s local network investments and planned service increases.