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Monterey Sports Center unveils refreshed logo and brand elements
Summary
The Monterey Sports Center unveiled a refreshed logo, new pictograms for facility areas, and a coastal color palette; Lauria Tate said the change updates a 1992 design and will roll out on merchandise and marketing over the next year.
At the June 10 meeting Lauria Tate, fitness supervisor at the Monterey Sports Center, presented a refreshed logo and style guide intended to modernize the center’s branding while preserving community recognition of the facility.
Tate told the commission the previous logo dated to 1992 and contained a pictogram of a gymnast — a program that never materialized at the center — so designers updated the pictogram set to represent the center’s four distinct program areas (weights, aquatics, court sports and group exercise) and selected a coastal color palette to reflect Monterey’s ocean identity. “We just refreshed and kind of updated the look… the color scheme and the old logo felt a bit dated,” Tate said.
Staff said the refresh was informed by market research conducted by designer Kelly McKay and will be rolled out on signage, flyers, banners, merchandise and the sports center’s class and membership materials across the coming year.
No commission action was required; the presentation served to inform the commission and public about branding changes and examples of new merchandise and outreach.
