Local shop owner urges Mancos to adopt new logo and regional signage to draw tourists

David Malon, a local business owner, told the Mancos Board of Trustees during public comment that the town should adopt a new logo and regional signage to attract more visitors off the highway.

"It's my opinion that it's time to come up with a new logo," said David Malon, who gave his address and identified himself as owner of Bomb Digity. He described regional visitor routes — Las Vegas to the Grand Canyon to Mesa Verde — and said many tourists stop in Cortez without detouring to Mancos, limiting downtown sales.

Malon suggested a public call to artists for logo submissions, pooling business donations as a prize and coordinating selection with the Chamber of Commerce and the Creative District. He proposed outreach to the National Park visitor centers and vendors such as Aramark to place kiosks or signage promoting what is happening in Mancos.

Board members responded that any rebranding effort would need to be worked through staff and returned on an agenda for formal consideration. A trustee noted the chamber already has a registered trademark logo and advised coordination with chamber staff before proceeding.

Why it matters: Trustees heard that downtown merchants see tourist traffic as a potential boost to local businesses, and a coordinated branding effort could be used to increase visits during the tourist circuit that passes nearby national parks.

The board took no formal action on the proposal; staff were directed to work with community partners and, if appropriate, bring a formal proposal back to the trustees for placement on a future agenda.