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Local community media says subscription revenue fell and asks viewers for donations
Summary
Speakers for the local community media outlet said cord‑cutting reduced subscription revenue, urged donations via website or QR code, and emphasized the outlet's role preserving local history and broadcasting government meetings.
Several staff members presented a fundraising appeal for the local community media outlet, identified on air with acronyms and variant names and here reported as Simsbury Center Community Media. Speakers said the outlet’s traditional funding from television subscriptions has declined as viewers shift to internet‑only services, and they urged viewers to donate online or via a displayed QR code to sustain programming.
Why it matters: Local community media often provides recordings of government meetings, school graduations and historical archives that are not otherwise preserved. Staff framed the appeal as necessary to keep the outlet operating and to continue offering free online programming.
What was said on air: multiple speakers repeated the message 'We need your support' and asked for donations, saying that 'every contribution counts' and directing viewers to a website or QR code on screen. One speaker said the outlet helps 'ensure that SCM remains open' and that it 'continues to educate our youth and keeps our community informed.'
What was not said on air: the speakers did not provide specific budget figures, the dollar amount needed, a fundraising target, or formal nonprofit registration details during the broadcast.
Next steps: The program provided a call to action (website/QR code). For verification, interested donors should consult the outlet's website for official registration, donation processing and a statement of how contributions will be used.
