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Documentary premiere spotlights Ryan Brothers trucking as a workforce-recruitment tool
Summary
A 34‑minute documentary produced by Only Co premiered for the Council, showcasing Ryan Brothers trucking’s family culture, shop operations and recruitment messaging. Council members discussed using short clips and launch plans to recruit workers statewide.
The Council screened a documentary produced by Only Co about Ryan Brothers trucking and heard from Josh Law (Only Co) and company representatives about the project’s role in recruitment and employer branding. The film portrays family‑run operations, driver culture, in‑house maintenance and community events, and was presented as an example of how storytelling can attract applicants. "People are attracted to who you are," Josh Law said, arguing that a clear, authentic story can draw potential employees.
Ryan Brothers leaders described operational practices—fleet upkeep, a staffed shop that handles major repairs, and in‑house driver support—and said the film has already driven inquiries. Council members asked about public availability and launch plans; Only Co and Ryan Brothers said they were working on a distribution plan and would share links with the Council once finalized.
Members praised the documentary and discussed opportunities to produce similar employer stories across the state to support recruitment for energy, construction and local businesses.
