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USCB seeks administrative MOU extension and small grant increase for Bluffton ambassador program after council raises content concerns

Town of Bluffton Council · May 27, 2025
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Summary

USCB’s Center for Lowcountry Hospitality Education requested an administrative contract extension to keep program grant-lines open and asked for about $7,500 in extra funding (raising the line from roughly $32.5k to $40k) to expand sessions and pilot junior programming; a council member flagged inaccurate historical content from a prior presentation and the USCB director offered to review and share materials.

Sarah Beechkofsky, executive director at the University of South Carolina Beaufort Center for Lowcountry Hospitality Education, presented the Bluffton Ambassador program and requested an administrative extension of the program MOU plus a modest grant increase to support staff and technology.

Beechkofsky said the program, established in 2017, is returning to face-to-face training and seeks to increase sessions from three to six annually and pilot junior programming for elementary and middle school students. She described plans to use consistent training locations (Squire Pope carriage house and town facilities), broaden outreach to gated communities and local businesses, and improve reporting through QR codes and digital sign-up tools. To support these goals she requested an increase in the grant line from about $32,500 to $40,000 (a $7,500 increase) to cover staff and technology costs.

During council questions, one member said attendees reported a past ambassador presentation that mischaracterized the post‑Civil War experience of formerly enslaved people in Bluffton; Beechkofsky denied that narrative had been presented under her leadership, apologized for any previous errors, and offered to meet and share the program materials for correction. Council asked USCB to provide performance data and program materials and to return with clearer metrics before approving any multi‑year contract extension. Members also noted the significant difference between Bluffton’s requested funding and the larger contract USCB runs with Hilton Head ($235,000), asking staff to clarify service levels and deliverables.

Council did not take immediate action; staff said the MOU extension is administrative and the program budget itself can be revisited annually.