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Henrietta board approves Hertz car‑rental at Town Center, adds 20‑car cap
Summary
The Henrietta Town Board approved a special‑use permit and incentive zoning for a Hertz car‑rental at 2199 East Henrietta Road with conditions including plaza improvements and a limit of 20 rental vehicles on site at any time.
The Henrietta Town Board approved a special use permit and incentive‑zoning agreement June 11 to allow a Hertz car‑rental at 2199 East Henrietta Road, adding a new condition that limits on‑site rental vehicles to a maximum of 20 at any one time.
Supervisor Schultz read the two sets of conditions the board had negotiated: plaza improvements to create a safer pedestrian and bicycle connection (including striping and lighting plans subject to town approval) and SUP conditions that require cars to be parked in designated spaces or in designated overflow areas away from other businesses, and ‘no overnight parking’ signage. A separate incentive condition limits the plaza owner’s contribution to the improvements to $1,500.
Representatives for the applicant and the plaza owner told the board they expected most days to have single‑digit or low‑teens vehicle inventories on site. “On average… we’d probably be talking about 10 to 15 cars max on the lot,” a Hertz operations representative said, adding the company can redistribute vehicles across its network during short spikes. Board members raised concerns about overnight parking and the facility’s location in a busy plaza and asked for an explicit cap. Town staff drafted a condition limiting vehicles to 20 on site; the board adopted that condition before voting.
Council member Stafford was the lone dissent when the board approved the resolution by roll call (Barley: yes; Stafford: no; Sophranic: yes; Owens: yes; Supervisor Schultz: yes). Supporters said the incentive requirement and designated parking areas should reduce impacts on neighboring businesses.
The approval ties the rental operation to mitigation and design work at the plaza; staff will require completed plans and the listed improvements before issuing a certificate of occupancy for the rental facility.
The applicant thanked the board and said it hoped the new location would provide a service to residents as well as customers. The board suggested the owner contact the Henrietta Chamber about a ribbon‑cutting once the site is ready.
