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Planning commission denies Morgan Stanley tenant sign; applicant to appeal to City Commission
Summary
The planning commission denied a request to add a Morgan Stanley tenant name to a ground sign at 4070 Woodward Avenue because the ordinance allows only building names, not tenant names; the applicant said it will appeal to the City Commission.
The Bloomfield Hills Planning Commission voted on June 9 to deny a request to add a tenant name (Morgan Stanley) to a ground-mounted sign at 4070 Woodward Avenue.
Maryanne Deeders of Metro Signs and Lighting, representing Morgan Stanley, told the commission the name would be added above an existing compliant sign and that the property owner supports the change. Staff and several commissioners noted the sign otherwise complies with technical standards for height, illumination and landscaping, but cited the ordinance provision that distinguishes a building name from a tenant name.
Commissioner [mover not specified] moved to deny the application on the grounds that the proposal would display a tenant name rather than the building name; the motion was seconded and the commission voted in favor. Staff said the applicant may appeal the planning commission decision to the City Commission that evening.
The denial means the applicant can pursue an appeal or redesign the sign to meet ordinance language (for example, by changing the building name). The commission recorded the denial and advised staff to schedule appeal materials for the City Commission hearing.
Speakers: Maryanne Deeders (Metro Signs and Lighting) and planning staff.
