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Walton Hills committee weighs directory printing, ad pricing and distribution; approves May 6 minutes
Summary
The Walton Hills information committee on June 17 reviewed printing costs and ad revenue for a new village directory, debated whether to publish residents' email addresses and decided to continue mailing welcome packets; the committee also approved its May 6 minutes by a 3-0 vote.
The Walton Hills information committee met June 17, 2025, to plan an updated village directory, reviewing printing estimates, advertising revenue from the last run, club contact updates and distribution methods. The committee also approved the minutes of its May 6 meeting.
The committee member leading the directory update said Postnet had printed 1,200 copies of the 2023 directory at $1.95 per book, for a total cost of $2,340, and that the prior per‑book price had been $1.79. She reported the directory brought in $575 in ad revenue (seven half‑page ads at $125 each and several premium placements) and said the net cost to the village for that printing run was $765.
"I did call Lisa Canon and there was a question what is given to new businesses? We don't give anything to new businesses," the committee member said, describing outreach options and noting that Tom Jordan, the village's economic development contact, visits new companies and could advise whether the village should provide materials or coordinate ribbon‑cuttings.
Members discussed ad sizes and inventory, noting that a single printed page represents four facing pages and that shifting to quarter‑page or additional half‑page ads would change total layout and revenue potential. They agreed to wait for a fresh Postnet quote before changing ad rates and to aim to mail solicitation letters to businesses by September to secure advertisers for the next edition.
The police chief, the update lead said, advised against using ReadyNotify to send a broad directory notice because of incomplete resident contact data and previous resident complaints about untargeted alerts. The committee decided to publicize the directory in the village journal and community mailing lists instead.
On content, the committee reviewed club listings and reported updated contact information from several groups (women's club, Model A Club) while other organizations had not yet responded. Members debated whether to print staff and committee names, with some urging omission of frequently changing names to reduce obsolescence and save space, and others arguing that residents value direct staff contacts.
The committee said Mary (staff) will be assigned to maintain the directory database to improve update efficiency. The presenter also reported that the village voicemail system remains cumbersome and urged simplifying menu options so callers can more easily reach the event center and other services.
Procedural business: a motion to accept the information committee minutes of May 6, 2025, was moved and seconded and approved by a tally of three yes votes. The meeting concluded at 6:41 p.m.
What happens next: the committee will obtain an updated printing quote from Postnet, finalize an advertising solicitation letter to mail by September, continue outreach to clubs for updated listings, and have Mary manage the directory database going forward.
