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District officials outline outreach plan and 3–5 year construction timeline for proposed bond referendum
Summary
Officials described multi-channel outreach—social media, email opt‑ins, senior‑center and library presentations, alumni events and a podcast—and said the referendum program would be phased over about three to five years with summer and second‑shift work to minimize classroom disruption.
District staff described a communications push to reach both households with students and broader community members ahead of the referendum vote. The outreach plan includes social media posts, an email opt‑in list for referendum updates, presentations to senior centers and libraries, alumni outreach (identified as Colonial Nation) and a planned podcast appearance to expand reach beyond families with schoolchildren.
Elaine Bro was cited by presenters as a lead on social media efforts and staff said they have scheduled both virtual and in‑person events: a virtual session on August 11 and an in‑person session on September 1 to share detailed project materials and answer questions. Presenters encouraged attendees to review posters after the presentation and to use the district’s website, which hosts project renderings and a tax‑impact calculator.
During audience Q&A, a resident asked whether projects would be phased; the district’s business administrator, Anthony Lefranco, said the work will be sequenced with some items limited to summer work and other work conducted during second shifts in the school year, and that a final schedule will be developed with architects if the referendum passes. Staff invited community feedback on communication strategies and ways to reach younger voters.
