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Centerton City Council adopts new community brand after months of stakeholder work
Summary
Council adopted Resolution 2026-02 approving a new city brand, developed with University of Central Arkansas and Thrive marketing firm, featuring an apple cross‑section logo referencing Centerton's agricultural history and a people‑centered tagline.
The Centerton City Council voted Jan. 13 to adopt a new community brand and logo developed over six months with input from local stakeholders, University of Central Arkansas researchers and the Thrive marketing and design firm.
Tara, the staff presenter, told the council the effort included workshops with community stakeholders and high school students and was supported by a grant from the Walton Family Foundation via UCA’s Center for Community and Economic Development. The design centers on an apple cross‑section to honor Centerton’s agricultural history; a subtle “C” and a star of seed shapes reference local identity and the Arkansas state flag.
“This brand didn’t come just as a marketing scheme,” Tara said at the meeting, describing the brand as a toolbox of logos, fonts and usage rules intended to bring visual consistency to city communications and support economic development and recruitment.
Council members praised the collaboration and clarity the brand guidelines are intended to provide; the council passed Resolution 2026-02 to accept and adopt the brand and establish ownership and standards for its use. Mayor and council members said they plan a public rollout during the upcoming “Coffee with the Mayor” event.
The resolution directs staff to publish the branding guide and manage city use of the mark for official materials. No changes to policy or budget specific to the brand adoption were recorded at the Jan. 13 meeting.
