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Liquor Junction sign hearing continued to Aug. 17 after board seeks landlord explanation
Summary
The Planning Board continued PB2610, a request for a secondary Liquor Junction wall sign, to Aug. 17 so the applicant can bring the landlord and provide additional documentation on the comprehensive signage plan, lighting (foot‑candles) and alternatives.
The Planning Board on June 23 continued the special‑permit hearing for PB2610, a requested secondary wall sign for Liquor Junction, after the applicant and board members agreed landlord input and additional documentation are needed.
Ed of Baton Brother Signs, representing Liquor Junction, told the board the primary wall sign on the plaza is about 66.93 square feet (under a plaza comprehensive signage plan that allowed up to 75 sq ft) and that the store now seeks a secondary sign. The applicant said a proposed large secondary sign (48 inches tall by 151 inches wide, roughly 42.84 sq ft) would exceed the unit allocation for that tenant and therefore requires relief under the plaza’s existing plan.
Board members noted the comprehensive signage plan governs how display area is allocated among tenants and questioned why the landlord appears to have approved a larger placement without seeking board guidance. Ed told the board the landlord had insisted on maximizing the wall space above an adjacent tenant and that the tenant and contractor applied for a special permit after the landlord’s direction. "I have a real problem here...the landlord, they're the ones that entered into the comprehensive sign permit with us and would have known about it," Ed said.
Staff and board asked for additional information including whether both signs could be made equal and conforming, and a specification of foot‑candle/LED lighting details for the sign (Ed offered to provide foot‑candle numbers and said they typically use bright 7000K LEDs). The applicant requested a continuance to allow the landlord to appear and to submit revised drawings and lighting data; the board moved, seconded and continued PB2610 to August 17 at 7 p.m.
The continuance preserves the applicant’s options, including the ability to withdraw without prejudice if they prefer to refile when a full board is present. The board asked the applicant to return with the landlord or decision‑maker and with any alternative conforming layouts to aid the board’s review.
