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Valley Ford sign variance approved after board questions math on sign area
Summary
Planning Board approved a 91.7-square-feet-per-side pylon-sign variance for Valley Ford at 5870 West Canal Rd. after the dealership representative questioned how sign square footage was computed; overall signage was approved on unanimous roll-call votes.
A request to increase the permitted signage at Valley Ford, 5870 West Canal Rd., cleared the Village of Valley View Planning Board on June 17 after brief discussion about the method used to compute sign area.
Representative Dave Detar asked the board to review how the square footage was being calculated, arguing that a blue corner feature of the building should not count as part of the sign. Engineer Todd Sciano advised that if the sign were enlarged later the variance would already apply, a point the board noted.
The board approved a variance described in the record as a 91.7-square-feet-per-side variance for the "PRO" pylon sign (Ordinance Section 1264.08(a)(1)(B)) and then voted for overall approval of signage. Motions carried on roll-call votes: Aye — Mike Bertovich, Joseph White, Matthew March.
Detar’s request for clarity on the sign calculation was recorded; the board did not defer action and approved the variance and overall signage.
