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Council approves 15‑year naming rights deal for Raleigh Convention Center with Atlantic Union Bank
Summary
Council approved a 15‑year initial naming rights agreement for the Raleigh Convention Center with Atlantic Union Bank with an initial term value of approximately $9 million; bank officials said funding will support community priorities including affordable housing and workforce programs.
Raleigh council voted June 16 to authorize a naming rights agreement that would rename the Raleigh Convention Center under a 15‑year initial term to Atlantic Union Bank, with two optional five‑year renewals. Mara Craft, the center’s general manager, told council the cumulative value of the initial term is about $9 million and that proceeds would support operating expenses for the center.
Representatives from Atlantic Union Bank described broader community commitments and said the regional bank is expanding in the Triangle. “We are committed to community engagement, with priorities that include affordable housing, economic development and financial education,” Christine Landy, the bank’s chief marketing officer, said.
No members of the public signed up to speak on the matter. Council discussed whether the public would continue to use informal historic names for venues (staff noted many public venues retain colloquial names) and then approved the naming rights agreement in a voice vote.
The agreement has next steps for staff to finalize the contract and related branding execution. Staff said the naming‑rights revenue will be accounted for in convention center operating funds and will not directly replace interlocal obligations.
