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Board discusses unified branding and allowing black alternate uniforms

Pocahontas School Board · October 7, 2025
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Summary

The board reviewed a proposed branding kit and debated allowing black as an alternate uniform color; members generally supported an option for black pants or alternate jerseys while emphasizing coach coordination and preserving school identity.

The Pocahontas School Board discussed a districtwide branding kit and whether to allow black as an alternate uniform color at its Oct. 6 work session. The presenter introduced the kit prepared by Abby to "bring unity to the district" while keeping the district's traditional red, white and black palette.

A board member asked the group to "entertain the idea of bringing back ... allowing some black uniforms." Supporters said black uniforms (or black bottoms) are more durable and look cleaner over time; one parent and several board members cited the difficulty of keeping white uniforms clean after many washes. "White's horrible and I think it gives us more options," one speaker said in support.

At least one member cautioned about turning black into a primary identity color: "If you start giving us solid black uniforms, we're Brooklyn now. We're not the red skin," the member said, urging that black remain an accent or alternate. Others proposed limiting black to alternate or occasional use (for example, a college-style blackout night) or allowing coaches/athletic directors to select alternates within board-defined boundaries.

Coaches and athletic staff participation factored into the discussion; members said cheer has traditionally been red and white while other sports commonly wear black bottoms. Several directors expressed practical support for black pants or alternate pieces that would extend uniform lifespans and reduce frequent replacement costs.

No formal policy change was adopted at the work session. Board members asked staff to return with parameters and suggested the athletic director or coaches could have approval authority within any board-established boundaries.

The discussion will continue at future meetings when the board considers final branding guidelines or specific uniform approvals.