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Zoning commission approves Hoffman dealership rebrand and facade upgrades on Albany Turnpike
Summary
The Simsbury Zoning Commission approved a site-plan amendment allowing Hoffman Enterprises to rebrand its Albany Turnpike dealership as a Genesis franchise, including facade changes, parking adjustments and a 24-by-32 addition; the vote was unanimous and approval is conditioned on conformity with dated plan sets.
The Simsbury Zoning Commission voted unanimously to approve a site-plan amendment allowing Hoffman Enterprises to renovate and rebrand its Albany Turnpike auto dealership as a Genesis franchise, the commission said.
The application covers the property at 46 Albany Turnpike (also referenced as 36 Albany Turnpike) in the B3 zone and includes a 24-by-32 addition on the western side of the building, an approximately 768-foot addition described in the motion, façade material and color changes and related parking and pedestrian improvements. The design review board referred the proposal positively to the commission earlier in the evening.
"This is really a rebranding," Tom Daly of SLR Consulting said, describing a new one-story glass appendage that will serve as a new-car delivery area and a modest entry enclosure at the front doors. Daly said the changes are primarily cosmetic and involve material and color changes along with the small additions, with most of the building massing unchanged.
Attorney TJ Donahghue, representing Hoffman Enterprises, told the commission the applicant agrees with the staff report and asked for prompt consideration, saying the manufacturer-driven rebranding requires coordinated action. "We are appreciative of your consideration of this application this evening," Donahghue said.
The motion approved by the commission requires that the project be developed in substantial conformance with the site plan titled Hoffman Genesis Building Additions, Facade and Change in Site Improvements (SLR, May 28, 2026) and the architectural plans titled Hoffman Genesis Alteration (Penny Design Group, April 3, 2026). The motion was moved by Tucker and seconded by Kate; the board recorded a unanimous 6-0 vote in favor.
Commission staff noted the application must meet standard site plan requirements for traffic access, circulation and parking, stormwater management, and soil erosion controls. No substantive conditions beyond conformance to the listed plans were added in the public motion.
The commission’s approval clears the applicant to proceed toward building-permit review consistent with the approved plans and the conditions stated on the record.
