Kwik Trip representatives request 80‑foot sign variance for Highway 10 site in Little Falls

Kwik Trip representatives asked the Little Falls City Council for support of an 80‑foot sign variance at a proposed Highway 10 convenience store site, saying the height is needed to make the business visible from the highway given the building setback and tree screening.

Matthew Leptkey, identified as the science project manager for Kwik Trip, said a sign survey found the site’s visibility is limited in the southbound direction by trees and buildings and that an 80‑foot structure would restore visibility comparable to other highway businesses. He said the proposed sign would be set roughly 950 feet from the highway centerline and that nearby businesses already have signs in the 60–65‑foot range.

Lisa Watson, who introduced herself as a senior real estate manager for the company, said the project would bring new investment and create about 25 to 40 positions, including three to four full‑time store managers, and emphasized company participation in local events and donations to community organizations. Watson also said the sign is intended to improve safety by giving drivers more notice to prepare for the exit lane at highway speeds.

Both speakers framed the request as consistent with the comprehensive plan’s highway‑commercial designation for the site and said the sign would be compatible with the corridor’s existing character. Leptkey noted the store location sits farther from the road than some other businesses, which affects perceived height from the highway.

The council did not take a formal vote or make a decision on the request during the special work session. Council discussion focused on hearing the presentation and ensuring questions could be relayed to the remote presenter; no action was recorded in the meeting transcript.