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Work group says UCC and statewide crisis-continuum marketing should launch before school year
Summary
Moderators told the school-based work group that DayDream Communications and United Way are preparing coordinated marketing campaigns to increase awareness of crisis services for young people; DayDream will run a UCC-focused photoshoot on June 28 and United Way will A/B-test draft materials ahead of fall rollout.
Emily, the meeting moderator, told the school-based work group that two parallel marketing efforts are moving forward to raise awareness of crisis services for young people. DayDream Communications is concentrating on UCC utilization and awareness and plans a photoshoot at one UCC on June 28; United Way is preparing materials for a broader crisis-continuum campaign and will perform A/B testing on draft content.
The campaigns are intended to increase awareness of where families and youth can get help during a crisis and to educate the public about supports available before a crisis escalates. Howard, the behavioral health advocate, said the effort is already yielding useful information about who calls 988 and the kinds of calls the system receives, and he called for a deeper dive into that data to inform outreach strategies.
Both projects will continue to meet with their working groups and with state agencies; Emily said she will schedule reviews with DCF and TCB leadership and that both vendor teams expect materials to be ready by the start of the school year. The updates did not include procurement details, contract amounts or formal approvals; work-group members were asked to await draft materials and attend upcoming review meetings.
