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Council approves up to $4,000 for "Your Future" outreach materials to promote in‑state careers
Summary
The council authorized up to $4,000 to print brochures, magnets and stickers for the "Your Future" campaign that highlights in‑state career pathways in construction, manufacturing, hospitality and healthcare and links to apprenticeship and employer resources online.
The Wyoming Workforce Development Council approved up to $4,000 to print outreach materials for the "Your Future" campaign, a Department of Workforce Services initiative that produces short videos and resources to promote careers in four priority industries.
Jennifer Cassidy, deputy CFO and project lead for outreach materials, said the program has posted more than 100 videos and wants printed pieces (brochures and magnets) to drive people to the online resources and apprenticeship links. "These are occupations that employers are hiring for," she said, noting that the brochure will include a "what to do next" roadmap and direct users to apprenticeship pages and partner sites.
The council moved and approved an allocation up to $4,000 (amount kept under $5,000 to allow staff spending authority). Members asked about including union apprenticeships; staff said the printed brochure will direct readers to a web page that can list union and other apprenticeship links without printed preference.
Why it matters: printed materials for workforce centers, school counselors and community colleges are intended to broaden outreach in places where internet access or direct outreach may be limited and to give counselors an easy leave‑behind to start conversations about careers in Wyoming.
Next steps: staff will order materials and add web links to apprenticeship pages; the council noted the campaign’s existing videos have already drawn positive reactions from the governor and other partners.
