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Rio Vista council prioritizes rapid outreach for Measure K; passes minor ballot-language fix
Summary
Council declined a $30,000 outreach contract recommendation and directed staff to prioritize quick outreach (water-bill stuffers, town halls, local media and rapid social-media response) before vote-by-mail ballots mail Sept. 17. The council also approved a typographical amendment to the Measure K ballot language to meet a 75-word limit.
The Rio Vista City Council on Aug. 20 directed staff to accelerate outreach ahead of ballots mailing for a proposed 1¢ sales tax (Measure K) and approved a narrow typographical amendment to the ballot question to meet a 75-word legal limit.
City manager (speaker 14) presented outreach options — a web page with FAQ, a recorded presentation for YouTube, flyers, radio spots and town halls — and described an optional contract with Strategy Research Institute (SRI) for up to $30,000. Staff said that, given timing and cost, staff recommendation was not to contract with SRI and instead to focus on targeted, rapid outreach: water-bill stuffers, town halls in key neighborhoods, the local paper and prompt responses to online misinformation.
"We want to implement these outreach efforts by when the county registrar mails the vote-by-mail ballots," the city manager said, noting ballots are expected to be mailed Sept. 17. Council members emphasized speed and accuracy and cautioned staff to remain objective in staff-produced materials while individual council members retain the right to advocate personally.
Separately, staff proposed a typographical amendment to resolution 2024-059 to meet a strict word-count: shortening "recreation facilities and programming" to "recreation." Council voted to adopt the amendment; the motion was moved by Council member Donnelly and seconded by Vice Mayor Okamura with unanimous support.
Council requested staff prioritize easily distributable outreach (bill stuffers, local social-media monitoring and town halls scheduled across neighborhoods) and to provide edited flyer language that accurately describes that the measure would raise roughly $1.7 million over five years (staff noted prioritization and clarifications would be required in any materials).
