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West Allis unveils rebrand for Senior Center to boost membership and outreach
Summary
City marketing staff presented a rebrand for the West Allis Senior Center — a new logo, tagline and digital campaign — aiming to grow membership modestly (3–7% over three months) and increase program outreach through social media, newsletters and open houses.
City marketing staff presented a rebrand for the West Allis Senior Center at the June 16 council meeting, outlining new messaging, logo treatment and a short‑term membership goal.
Amy Gro, the city’s director of marketing and engagement, said the campaign — launched May 11 — keeps the official facility name (West Allis Senior Center) but adds the tagline "Life's next adventure starts here" to emphasize an active, community‑oriented image. The rebrand includes a new logo (five figures forming a flower/starburst motif), an accent coral color, refreshed print newsletter (renamed from "Forever Young" to a rebranded issue), and a newly launched Facebook page that Gro said had 92 followers after one month.
Gro told council the center currently has 590 members and the campaign goal is to grow membership by about 3–7% (roughly 18 new members) over three months through social media, digital content, printed flyers, signage updates and open houses. She also outlined program messaging such as "Adventure of the Week" and member testimonials for outreach.
Council members praised the branding work and attendance at the center: Alderwoman Gisham said she had seen the building filled with cars and 'smiles galore' during recent visits and thanked the staff for the effort. Marketing staff said they will continue content development, community outreach, and event planning as the campaign proceeds.
The presentation was informational; no council action was taken during the June 16 meeting.
