Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Greenwood Parks Commission adopts new parks branding
Summary
The Greenwood Parks Commission unanimously approved a new department logo and identity for use on apparel, trucks, the parks website and social channels; commissioners said the branding will help the parks department distinguish itself while remaining under Greenwood city identity.
The Greenwood Parks Commission voted unanimously on March 17 to adopt a new parks department brand to appear on shirts, vehicles, the parks website and social posts.
Staff presented a logo designed to give the parks department a distinct identity while staying within the Greenwood umbrella. Commissioners discussed visual options used by comparable cities and suggested small localization changes (including a subtle “AR” nod). After a motion and second, commissioners recorded unanimous approval; individual "yes" votes were noted during the roll call for the motion.
Commissioners said the brand will be used for departmental materials, staff polos and event promotion and could appear on the side of maintenance trucks and on the parks web page and Facebook. Staff said embroidered polos and other materials are planned.
The adoption was a formal vote. Staff will proceed with implementation and return to the commission if any significant modifications are needed.
