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Zoning board approves veterinary clinic signage but bars large animal logo on Beach Avenue frontage
Summary
After debate over neighborhood character and visibility for emergency services, the board approved a sign variance for a veterinary clinic but removed a prominent animal logo from the Beach Avenue frontage as a condition of approval.
The Board of Appeals approved a sign-area variance for a veterinary clinic in a commercial building but conditioned the approval on removal of a large animal logo on the Beach Avenue frontage.
Members weighed neighborhood character and the signage needed for an emergency veterinary clinic. One member said larger signage helps drivers find an emergency clinic at night, while others expressed concern about a proliferation of oversized graphics on the street. After discussion, the board approved the proposed signage while excluding the animal logo on the Beach Avenue-facing façade.
The motion recorded that the size and placement of most requested signs were acceptable given the building's scale and street frontages, but that an oversized animal graphic on the side-street frontage would create an undesirable change in character. The board instructed staff to incorporate the stated findings into the template resolution and to include conditions limiting the animal logo on the Beach Avenue front.
Next steps: staff will finalize and post the resolution reflecting the board's motion and conditions.
