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Moab Office of Tourism seeks a dedicated administrative assistant as TRT revenues rise; commissioners approve vacancy
Summary
With transient room tax receipts up 27% through May, the Moab Office of Tourism proposed restoring an administrative-assistant post and outlined future staffing needs in paid media, global markets, and data; commissioners approved filling the administrative assistant position using TRT funds.
The Moab Office of Tourism asked the Grand County Commission on June 16 to restore an administrative-assistant position and outlined additional strategic staffing needs as transient room tax (TRT) revenues have outpaced projections.
Director Nick said January–May TRT disbursements were up about 27% compared with projection, with $5.7 million collected through May 2026. He presented a job description for an administrative assistant, noting that the office had budgeted salary and benefits and that the anticipated salary range for the role would fall between $55,000 and $77,000 with benefits estimated at roughly $35,000 for a full year.
Nick explained that the administrative assistant role would relieve operational tasks currently absorbed by marketing and management staff and support visitor relations, board and finance functions, and coordination across film, events and paid-media activities. He also described three additional staffing priorities the office is evaluating for 2027 budgeting: senior paid-media staffing to oversee $1.7 million in annual paid advertising; a global-markets specialist to grow off-season and international visitation; and a data/business-intelligence role to integrate disparate visitor data sources and measure campaign performance.
Several commissioners voiced support while asking the office to tie staffing requests to measurable objectives and to ensure community benefits accompany growth in tourism staff. Commissioner Mary moved to fund the administrative-assistant vacancy as proposed; the commission approved the motion with recorded votes and two abstentions.
The commission’s approval clears the way for the tourism office to begin recruitment and integrate the administrative assistant, while further staffing additions will be evaluated as part of the 2027 budget process.
