Plainfield SD 202 polling shows high trust but low immediate support for a bond; consultants propose a simplified 'tax‑swap' option

Consultants presenting to the Site & Finance Committee on June 17 reported that Plainfield School District 202 residents generally trust district leadership but are cautious about approving large tax increases.

Craig Magos and engagement staff summarized a 550‑respondent statistically valid survey that tested two ballot packages. Option one emphasized middle‑school and modernization projects; option two added a new elementary and carried a higher homeowner cost. Early topline responses showed tepid support without more public education: respondents were more likely to oppose a referendum when they first saw a potential tax impact.

"We found high trust in the district but people were unsure about how much they want to put behind decisions," Craig said. Consultants recommended simplifying the ballot language and proposed a 'tax swap' (option zero) that would reframe the request and emphasize modernization, energy‑efficiency upgrades, safety features and a career & technical center while keeping the yes/no question concise.

Consultants described four community discussion sessions (three completed; a fourth rescheduled) and identified audience 'personas'—including an underinformed general‑resident group (roughly 75% of the district) that will need targeted education. Participants said visuals and clear explanations of how a tax swap works matter more than detailed bullet lists on the ballot.

Board members raised timing concerns: one trustee noted several residents receive property‑tax bills near survey distribution, which may depress support; consultants agreed timing and framing can change responses. The district will receive a full engagement report and recommended communication materials and return to the board with a final recommendation ahead of an August decision date (administration suggested August 5 as a planning milestone).